Itchy Baby Co.

Being in a good routine means you have a better chance of avoiding flare ups. One of the big mistakes is thinking just because your little one’s skin isn’t currently itchy that everything is under control! Managing sensitive skin is all about prevention and the best form of prevention is a daily skincare routine.

While we create our products without added irritants, we still always recommend you patch test products before you introduce them into your bub's skincare routine. As our products are made with all-natural ingredients, irritation can occur from allergies to the ingredients. Just apply a small amount to a small affected area such as the inner arm or behind the knee and observe for 24 hours.

Research shows that the benefits of an oatmeal bath come from oatmeal’s chemical structure: Beta-glucans hold in water and protect the skin. Cellulose and fibre give the ability to soften and moisturise. Phenols have antioxidant and anti-inflammatory properties. These benefits have been used for hundreds of years to soothe and protect sensitive and eczema-prone skin. That’s why we created our range of natural oatmeal bath soaks – to do the work for you while your little one is in the tub.

The scalp requires a different approach to the rest of the skin – which is why we combined a few of our favourite natural ingredients to create our soothing natural scalp oil. It’s packed with oat extract, forming a silky barrier on the skin to trap hydration and moisture loss. Added coconut oil reduces flaking and the calendula oils are great for added nourishment. Just pump a small amount into your hand and massage into a damp scalp until the oil has been absorbed.