Oatmeal has been used for hundreds of years to soothe itchy and irritated skin. The number one main ingredient in itchy baby bath soaks is colloid...

What is colloidal oatmeal? Whenever we’re asked about our products and our journey to creating Itchy Baby Co, there’s one ingredient we just can’t...

Looking after your child’s eczema and dry skin can take a lot of time, which is especially difficult considering everything else you have to fit i...

Through the years of battling with my little one’s eczema I have learnt the difficult lesson of just how important it is to keep eczema skin nouri...

Itching and eczema often go together. No doubt the biggest reward of managing my children’s eczema is not seeing them itchy, uncomfortable and scra...