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Entries by Julia Simmonds

Colloidal oatmeal and eczema

What is colloidal oatmeal? Whenever we’re asked about our products and our journey to creating Itchy Baby Co, there’s one ingredient we just can’t praise highly enough – colloidal oatmeal. Colloidal oatmeal may sound fancy, but it’s just good old-fashioned oats, finely ground down to create a soft powder, which can be easily suspended in […]

Which natural skincare ingredients are in our products?

In formulating our skincare range we spend a lot of time and resources researching and evaluating the properties of natural ingredients which are going to offer the most benefit for our children’s itchy, dry skin. Each natural ingredient is assessed for its ability to intensely moisturise, hydrate, soothe and protect the skin. So what are […]

It’s just OATMEAL! How can an oatmeal bath help my child’s itchy, dry, eczema skin?

I know, I get it, and I thought the exact same thing – oatmeal is oatmeal. How is it going to help my child’s itchy, dry, eczema skin? So to satisfy my scientific pharmacist self, I started researching the clinical evidence and research available (that kept me busy for awhile!) and after those late night […]