• my story

    For the first year of my little boy’s life I was constantly wracked with a sense of failure, guilt and sheer exhaustion. He had eczema and we were spending his first birthday in hospital.

    I felt nobody understood. Not my mum friends, with their happy babies with perfectly smooth skin. Not my family who had not heard of eczema.

    When I got home I set to work formulating a long term solution for my little boy. A daily skincare routine, made using natural ingredients to relieve his dry, itchy skin.

I understand what it’s like

Now, 5 years later, I realise I wasn’t alone. I now know there are thousands of other parents out there like me.

Parents who have to deal with the pitying but panicked looks from other parents who pull their kids away, fearing it’s contagious. Parents who have never had a full night’s sleep since can’t-remember-when.

Chances are, if you’ve read this far, you’re one of those parents.

And I want to take you by the hands and tell you:

I know it’s hard, but you don’t have to do this alone.

You will find something that works for your child. It might not be the first product you try, and not ever product will help every child in the same way.



You and your baby are why I developed Itchy Baby Co. products.

I developed our products using natural ingredients to help relieve the symptoms of dry, itchy skin. I learnt the importance of daily care to keep the skin moisturised and to strengthen the skin’s barrier to help lock moisture into the skin. Our products work together in a skincare routine for the most hydration, protection and nourishment for your child.

Looking after your little one’s skin is so challenging and we deal with it every day through the emotional heartache and practical problems it throws our way. We are all trying to get by and do the best we can for our children. I really hope you experience the great results many others have using itchy baby co. products for dry, itchy skin as you find the most effective skin care routine for your little one.

Julia X


  • What is our Itchy Baby Co. skincare routine?

  • Step 1 – Let the skin soak up the moisturising and nourishing goodness of our bath soaks during bath time

    It started with our bath soaks. As a new mum I had never felt so rushed and constantly on the go. I knew I had to get moisture into my little boy’s skin but I struggled to make more time in the day. I researched the natural moisturising and soothing properties of colloidal oatmeal, which is the main ingredient in our bath soak range. I added this powder to his bath every day, letting his skin soak up the hydration without me needing to find more time.

  • Step 2 – Use our long lasting moisturiser to seal in the goodness of our bath soaks and give the skin prolonged hydration and protection during the day and night

    Once I was routinely adding this bath soak to his bath I got to work developing a moisturiser which would lock in all the goodness the bath soak with colloidal oatmeal was giving the skin. I wanted a long lasting, nourishing moisturiser which would work as an extra barrier for the skin. The first thing I decided about this moisturiser was that it wouldn’t contain water. Water when it sits on the skin evaporates quickly, taking more of the skin’s own hydration with it. Our Itchy Baby Co moisturiser relieves the itch and dryness in a rich, long lasting formulation, sealing hydration into the skin.

  • Step 3 – Spread the love where you need to by using our face mask and scalp oil for all over skin health

    With our bath soak range and moisturiser now developed I looked to areas of the body which needed hydration and protection which were difficult to reach using our bath soak. Our itchy baby co face mask was developed especially to nourish our little one’s faces and our scalp oil was developed to add moisture to dry scalps.


Your support network

The physical distress of eczema is bad enough, but the emotional effects make it even harder to bear. That’s why Itchy Baby Co. is more than just products. It’s a community.

We’re a group of 35,000+ people living with eczema. Will all ages from 3 months old up to teens and adults.

We’re here to support you, show you that you’re not alone, and share what’s worked for us.

There are three ways you can be part of this:

  1. Join our private Facebook group
  2. Follow us on social media
  3. Subscribe to our newsletter

our mission

To support families across Australia and the world to more effectively manage dry, itchy skin and all of the challenges it brings. To enable children and their parents and carers to have a better quality of life, through access to effective products and support that allow children to live healthy and happy lives.

our vision

To continue to meet the needs of families struggling with dry, itchy skin, and to continue to innovate and find new natural products and formulas that support healthy skin. To continue to be an integral source of support and guidance, enabling children with dry and itchy skin to find relief and be able to enjoy everything that being a child is about.